Nextel All Star Challenge Race

CHARLOTTE - MAY 21: A U.S. Army recruiter walks through outdoor posters at a mobile interactive recruiting exhibit May 21, 2005 in Charlotte, North Carolina. The U.S. military has had to reach out to the public to communicate a more effective message and to compete with other professions to attract potential soldiers. One of the ways it tries is with mobile interactive exhibits set up 28 of 36 Nascar races. The Army sponsors the #01 Army Chevrolet driven by veteran Joe Nemechek. The Army generates on average 1200 leads per Nascar race weekend. The names are put into a data base and follow-up calls are made by recruiter. The interactive exhibit also travels to NHRA drag races (National Hot Rod Association) and rodeo events. (Photo by Robert Nickelsberg/Getty Images)