An "Etch A Sketch " is for sale at FAO S

An "Etch A Sketch " is for sale at FAO Schwarz in New York City on March 22, 2012. French electrician André Cassagnes created the toy in the late 1950s as the "L'Ecran Magique," and with the Ohio Art Company launched it in the US on July 12, 1960. The iconic toy has found its way to US presidential politics. Republican presidential hopeful Mitt Romney received backing from major Republican figures March 21 after a big win in Illinois, but an aide's gaffe reinforced qualms about his campaign. Asked on CNN whether the primary had pushed Romney too far to the right for general election voters, advisor Eric Fehrnstrom said "I think you hit a reset button for the fall campaign. Everything changes." "It's almost like an Etch A Sketch. You can kind of shake it up and restart all over again." AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images)