Inside The "Star Wars: Force Awakens" Event And Product Debut At The Times Square Toys R Us Inc. Store
An attendee displays his Star Wars themed Yoda tattoo ahead of the "Force Friday" event at a Toys R Us Inc. Store in New York, U.S., on Thursday, Sept. 3, 2015. Walt Disney Co. -- which acquired the "Star Wars'' franchise when it bought George Lucas' Lucasfilm in 2012 for $4.1 billion -- added a twist to the model by releasing movie merchandise three months ahead of the actual movie on what they dubbed "Force Friday". Photographer: Michael Nagle/Bloomberg via Getty Images
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486388984
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September 03, 2015
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