Video Essentials

Creating powerful and engaging communications with video


Insight and inspiration

Video's fast becoming one of the most effective communication tools. See how leading companies and agencies are using it.

Case Study:
Espresso Education

London, England

Espresso Education uses video to stimulate students, encourage discussion and bring the real world into the classroom.

Trends, tips and resources

Discover what's happening in video right now, and how it can be used to enhance your communications.
Video Trends

Video ads reached 50 percent of the total U.S. population during August 2011.

comScore, Inc.
August 2011 U.S. Online Video Rankings

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Rich media ads with video drive a 1.7X lift in brand awareness, a 5X lift in brand favorability, and a 2.7X lift in purchase intent, compared with regular Flash ads.

Build Your Brand; Connect and engage

Editor's picks, collections, reels and campaigns

Take a look at some of our most captivating video, plus see how clips were made and used in campaigns.

Editor's picks

New iStockFootage

Tap into iStockFootage for original, user-generated video with legal protection.

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