San Francisco Chronicle Shifts To Glossy Look

FREMONT, CA - NOVEMBER 08: Transcontinental Printing worker Everett Sample inspects a freshly printed copy of the San Francisco Chronicle November 8, 2009 in Fremont, California. One month after the San Francisco Chronicle saw its circulation drop 26 percent, the biggest decline of any major U.S. newspaper, the struggling paper became the first daily general newspaper to print its editions on high-quality glossy paper in hopes of attracting advertisers and new readers. New glossy edition will hit newsstands on November 9. The Chronicle's daily circulation is 251,782 down from 527,000 in 2001. (Photo by Justin Sullivan/Getty Images)