Lyft Gives Up Pink Mustaches To Challenge Uber In New York City

The Lyft Inc. application (app) and website are displayed on an Apple Inc. iPhone 5s and MacBook Air for an arranged photograph in Washington, D.C., U.S., on Wednesday, July 9, 2014. Lyft Inc. is taking its ride-sharing service into New York this week and is abandoning its trademark pink mustaches in the process, taking on rival Uber Technologies Inc. in one of the biggest U.S. markets. Photographer: Andrew Harrer/Bloomberg via Getty Images
The Lyft Inc. application (app) and website are displayed on an Apple Inc. iPhone 5s and MacBook Air for an arranged photograph in Washington, D.C., U.S., on Wednesday, July 9, 2014. Lyft Inc. is taking its ride-sharing service into New York this week and is abandoning its trademark pink mustaches in the process, taking on rival Uber Technologies Inc. in one of the biggest U.S. markets. Photographer: Andrew Harrer/Bloomberg via Getty Images
Lyft Gives Up Pink Mustaches To Challenge Uber In New York City
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Bloomberg / Contributor
Editorial #:
451926440
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Bloomberg
Date created:
July 09, 2014
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Bloomberg
Object name:
LYFT UBER CHALLENGE