Shop West End VIP Weekend - Sponsored by American Express


Shoppers walk down Oxford Street during American Express Shop West... News PhotoArts Culture and Entertainment,Celebrities,Consumerism,Customer,England,Finance,Human Interest,London - England,Oxford Street,Shopping,UK,Vertical,Walking,Weekend Activities,West End - LondonPhotographer Collection: Getty Images Entertainment 2011 Getty ImagesLONDON - DECEMBER 10: Shoppers walk down Oxford Street during American Express Shop West End VIP Weekend on DECEMBER 10, 2011 in London, England. West End stores predict £180m sales today with 1m shoppers spending on fashions and gifts. Over 50,000 'early bird' shoppers were out in London's West End by 8.30am this morning for a bumper Christmas shopping day, as the West End removed all traffic on Oxford Street and Regent Street to make way for festive shoppers for the 7th American Express Annual Shop West End VIP (Very Important Pedestrian) Weekend. Tills were ringing by 9am, with stores including Selfridges, Hamleys, John Lewis, Debenhams, Zara and Primark registering their first transactions of the day within one minute of opening. By midday over 400,000 shoppers were out in the West End, with event organisers New West End Company predicting £180m in sales for the day, with 1m shoppers total shoppers for the Saturday, the first day of VIP Weekend. (Photo by Samir Hussein/Getty Images For Shop West End VIP Weekend)