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Roy Desrochers is the sensory practice leader with GEI Consultants,... News PhotoBeer - Alcohol,Boston - Massachusetts,Development,Discussion,Finance,Founder,Horizontal,Massachusetts,Sensory Perception,USAPhotographer Collection: Boston Globe 2013 - The Boston GlobeBOSTON - FEBRUARY 14: Roy Desrochers is the sensory practice leader with GEI Consultants, Inc. At the Sam Adams Brewery, Desrochers and Jim Koch, brewer/founder Sam Adams, discuss the development of a can for the beer, on Thursday, Feb. 14, 2013. (Photo by Pat Greenhouse/The Boston Globe via Getty Images)