Hollywood IT Society's Digital Marketing And Analytics Summit In Association With Variety

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Richard Maraschi, Global Solutions Leader, Big Data & Analytics, IBM... News PhotoArts Culture and Entertainment,Beverly Hills - California,California,City Of Los Angeles,Data,Four Seasons Hotel,Four Seasons Hotel Los Angeles at Beverly Hills,Hollywood - California,IBM,Large,Marketing,Talking,USA,Vertical,Waist UpPhotographer Collection: Getty Images Entertainment 2013 Getty ImagesBEVERLY HILLS, CA - SEPTEMBER 27: Richard Maraschi, Global Solutions Leader, Big Data & Analytics, IBM speaks at the Hollywood IT Society's Digital Marketing And Analytics Summit In Association With Variety at Four Seasons Hotel Los Angeles at Beverly Hills on September 27, 2013 in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Variety)