BMW i3 World Premiere


Norbert Reithofer, chief executive officer of Bayerische Motoren... News PhotoAlternative Energy,Automobile Industry,BMW,CEO,Car,Economy,Electricity,Europe,Home Finances,Horizontal,Land Vehicle,Launch Event,Link,London - England,Mode of Transport,Norbert Reithofer,Premiere,UK,Vehicle Brand NamesPhotographer Collection: Bloomberg 2013 BloombergNorbert Reithofer, chief executive officer of Bayerische Motoren Werke AG (BMW), is seen on a live video link from New York during the world premiere launch of the BMW i3 electric automobile in London, U.K., on Monday, July 29, 2013. To avoid the fate of other slow-selling electric vehicles, Bayerische Motoren Werke AG will offer the new i3 -- a battery-powered compact car -- with a unique option: the use of a sport-utility vehicle. Photographer: Simon Dawson/Bloomberg via Getty Images