Government Backs TV Adverts To Promote Healthier Eating

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A man holds his mobile phone as he sits on a bench on January 7, 2013... News PhotoAdult,Bench,Bestof,Bristol - England,England,Healthcare And Medicine,Men,Mobile Phone,Politics,Sitting,Topics,Topix,UK,Vertical,Wireless TechnologyPhotographer Collection: Getty Images News 2013 Getty ImagesBRISTOL, ENGLAND - JANUARY 07: A man holds his mobile phone as he sits on a bench on January 7, 2013 in Bristol, England. A government-backed TV advert - made by Aardman, the creators of Wallace and Gromit - to promote healthy eating in England, is to be shown for the first time later today. England has one of the highest rates of obesity in Europe - costing the NHS 5 billion GDP each year - with currently over 60 percent of adults and a third of 10 and 11 year olds thought to be overweight or obese. (Photo by Matt Cardy/Getty Images)