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In this photograph taken on July 26 Indian businessman Sevenraj who... News PhotoBangalore,Business,Businessman,Colors,Creativity,Family,Fetishes - Sexual,Grounds,Human Interest,Identity,Image,India,Individuality,Office,People,Photograph,Red,Talking,Telephone,VerticalPhotographer Collection: AFP In this photograph taken on July 26, 2014, Indian businessman Sevenraj who has a fixation for the colours red and white speaks on his cellular telephone outside his office in Bangalore. 52-year-old Sevenraj's fetish for red and white colours started several decades ago with an intention to create a unique identity for himself and a brand image for his real estate agency went on to become a part and parcel of his life, his home and his family. Born as the seventh offspring, his realist father named him 'Sevenraj' and thus the number '7' too has remained his other fixation apart from the 'Red & White' colours. Everything in his house, office, his car are of the two shades. His family dress in red and white too when they go out with Sevenraj. AFP PHOTO/Manjunath KIRAN (Photo credit should read MANJUNATH KIRAN/AFP/Getty Images)