Annual Bloomberg Bucket Event 2012

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Eileen Avezzano, owner of Eileen's Special Cheese Cake, sits for a... News PhotoCustomer,Finance,Food And Drink Industry,Food and Drink,New York State,North,North America,Owner,Photograph,Portrait,Sitting,Technology,The Americas,USA,VerticalPhotographer Collection: Bloomberg 2012 BloombergEileen Avezzano, owner of Eileen's Special Cheese Cake, sits for a photograph in New York, U.S., on Monday, June 25, 2012. Avezzano says she has a better way than Groupon Inc.’s online deals to entice customers to buy her cheesecakes again: She doles out loyalty cards that reward buyers for return visits. Photographer: Jin Lee/Bloomberg via Getty Images