New DFL Premium Sponsor Hermes - News Conference

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Christian Seifert, chairman of business for the DFL and Hanjo... News PhotoAmerican Football - Sport,Business,Chairperson,Christian Seifert,Club Soccer,Deutsche Fußball Liga,Europe,German Football League,Germany,Hamburg - Germany,Horizontal,New,Soccer,Sponsor,SportPhotographer Collection: Bongarts 2013 Getty ImagesHAMBURG, GERMANY - JANUARY 14: Christian Seifert, chairman of business for the DFL and Hanjo Schneider, CEO of Hermes europe at the announcement of Hermes as the new DFL premium sponsor on January 14, 2013 in Hamburg, Germany. (Photo by Stuart Franklin/Bongarts/Getty Images)