Inside a Billabong Store As Brand Deemed Worthless


Branding is displayed on merchandise inside a Billabong International... News PhotoAquatic Sport,Asia,Australia,Brand-name,Business,Customer,Finance,Headquarters,Merchandise,Oceania,Retail,Sport,Store,VerticalPhotographer Collection: Bloomberg 2013 BloombergBranding is displayed on merchandise inside a Billabong International Ltd. retail store at the company's headquarters in Burleigh Heads, Australia, on Wednesday, Aug. 28, 2013. Billabong, the surf brand founded in 1973, helped sell Australian surfing culture worldwide and rose to a market value of A$3.84 billion ($3.45 billion) at its peak in 2007 said its 40-year-old surf brand was worthless after the companys losses tripled amid store closures, firings and a breach of debt terms. Photographer: Patrick Hamilton/Bloomberg via Getty Images