Blackberry, formerly Research in Motion CEO Thorsten Heins, and singer Alicia Keys officially unveil the BlackBerry 10 mobile platform as well as two new devices January 30, 2013 at the New York City Launch at Pier 36. BlackBerry launched its comeback effort Wednesday with a revamped platform and a pair of sleek new handsets, along with a company name change as part of a move to reinvent the smartphone maker. Canadian-based Research in Motion said it had changed its name to BlackBerry as it launched the BlackBerry 10, the new platform aimed at helping the firm regain traction in a market now dominated by rivals. AFP PHOTO / TIMOTHY A. CLARY
Credit: TIMOTHY A. CLARY
Singer Alicia Keys attends the 56th GRAMMY Awards at Staples Center on January 26, 2014 in Los Angeles, California.
Credit: Christopher Polk
Singer/musician Alicia Keys attends 'The Amazing Spider-Man 2' premiere at the Ziegfeld Theater on April 24, 2014 in New York City.
Credit: Jemal Countess
Singer Alicia Keys attends the 2014 DVF Awards at the United Nations on April 4, 2014 in New York City.
Credit: Paul Zimmerman
Alicia Keys arrives at the Foxtel Music Channels Summer Launch at the Botanic Gardens on December 3, 2013 in Sydney, Australia.
Credit: Brendon Thorne
Recording artist Alicia Keys attends the 2014 Essence Music Festival on July 4, 2014 in New Orleans, Louisiana.
Credit: Bennett Raglin
Alicia Keys arrives at the 27th Annual ARIA Awards 2013 at the Star on December 1, 2013 in Sydney, Australia.