Inside a Billabong Store As Brand Deemed Worthless

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A billboard advertisement, displaying Joel Parkinson the 2012... News PhotoAdvertisement,Aquatic Sport,Asia,Australia,Billboard,Business,Customer,Finance,Headquarters,Horizontal,Joel Parkinson,Oceania,Retail,Showing,Sport,Standing,Store,World Champion,World Surf LeaguePhotographer Collection: Bloomberg 2013 BloombergA billboard advertisement, displaying Joel Parkinson the 2012 Association of Surfing Professionals (ASP) World Champion, stands outside a Billabong International Ltd. retail store at the company's headquarters in Burleigh Heads, Australia, on Wednesday, Aug. 28, 2013. Billabong, the surf brand founded in 1973, helped sell Australian surfing culture worldwide and rose to a market value of A$3.84 billion ($3.45 billion) at its peak in 2007 said its 40-year-old surf brand was worthless after the companys losses tripled amid store closures, firings and a breach of debt terms. Photographer: Patrick Hamilton/Bloomberg via Getty Images