PSA Peugeot Announce DS Badge To Become Own Premium Brand

A attendee uses an Apple Inc. iPad to take a photo of Carlos Tavares, chief executive officer of PSA Peugeot Citroen, during a news conference at the company's headquarters in Paris, France, on Monday, April 14, 2014. PSA Peugeot Citroen, Europe's second-largest carmaker, will cut its lineup by almost half and turn the Citroen unit's DS badge into a separate premium brand in a bid to return the automotive division to profitability. Photographer: Simon Dawson/Bloomberg via Getty Images
A attendee uses an Apple Inc. iPad to take a photo of Carlos Tavares, chief executive officer of PSA Peugeot Citroen, during a news conference at the company's headquarters in Paris, France, on Monday, April 14, 2014. PSA Peugeot Citroen, Europe's second-largest carmaker, will cut its lineup by almost half and turn the Citroen unit's DS badge into a separate premium brand in a bid to return the automotive division to profitability. Photographer: Simon Dawson/Bloomberg via Getty Images
PSA Peugeot Announce DS Badge To Become Own Premium Brand
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Credit:
Bloomberg / Contributor
Editorial #:
484780579
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Bloomberg
Date created:
April 14, 2014
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Source:
Bloomberg
Object name:
FRANCE PEUGEOT DS