Attendee Jonathan Saniel, left, listens as Steve Muttram, business... News PhotoApple Computers,Business,California,Corporate Business,Electronics Industry,Finance,Horizontal,Listening,MacWorld Expo,Man Made Object,Merchandise,Moscone Center West,North America,Portable Information Device,San Francisco - California,Smart Phone,Talking,Technology,The Americas,USA,iPhonePhotographer Collection: Bloomberg 2013 BloombergAttendee Jonathan Saniel, left, listens as Steve Muttram, business development officer at Olloclip, talks about the company's lens product for the Apple Inc. iPhone at the Macworld/iWorld conference at the Moscone Center West in San Francisco, California, U.S., on Thursday, Jan. 31, 2013. This year's conference, titled 'The Ultimate iFANEvent,' brings together attendees to celebrate Apple Inc. technology and learn more about products and services for Apple users. Photographer: David Paul Morris/Bloomberg via Getty Images