Andrew Wallenstein, Editor-in-Chief Digital, Variety, Michael Becker,... News PhotoAdvice,Andrew Wallenstein,Arts Culture and Entertainment,Beverly Hills - California,Bud,Business,California,City Of Los Angeles,Data,Development,Discussion,Executive Editor,Four Seasons Hotel,Four Seasons Hotel Los Angeles at Beverly Hills,Full Length,Global,Global Business,Hollywood - California,Horizontal,IBM,Large,Man Made Object,Manager,Market,Marketing,Merchandise,Mobile App,North America,Oracle Corporation,Planning,Professor,Sales Occupation,Strategy,Summit,Talking,The Media,USAPhotographer Collection: Getty Images Entertainment 2013 Getty ImagesBEVERLY HILLS, CA - SEPTEMBER 27: (L-R) Andrew Wallenstein, Editor-in-Chief Digital, Variety, Michael Becker, Market Development North America & Strategic Advisor, Somo Global, Girish Bettadpur, Product Line Director, Akamai, Jamie Gallagher, Sales Consulting Manager, Value Chain Planning Applications, Oracle, Dominique Hanssens, Bud Knapp Professor of Marketing UCLA Anderson, Richard Maraschi, Global Solutions Leader, Big Data & Analytics, IBM, and Tom Moran, Senior Director, Media & Entertainment, Savvis, a CenturyLink Company speak at the Hollywood IT Society's Digital Marketing And Analytics Summit In Association With Variety at Four Seasons Hotel Los Angeles at Beverly Hills on September 27, 2013 in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Variety)