Inside The South By Southwest Interactive Festival

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An attendee looks at an Olloclip photo lens on an Apple Inc. iPhone... News PhotoApple Computers,Austin - Texas,Electronics Industry,Exhibition,Finance,Gamer,Gulf Coast States,Horizontal,Interactivity,Looking,North America,Photography,Portable Information Device,Smart Phone,South By Southwest,Technology,Texas,The Americas,USA,iPhonePhotographer Collection: Bloomberg © 2014 Bloomberg Finance LPAn attendee looks at an Olloclip photo lens on an Apple Inc. iPhone at the South By Southwest (SXSW) Interactive Festival in Austin, Texas, U.S., on Tuesday, March 11, 2014. The SXSW conferences and festivals converge original music, independent films, and emerging technologies while fostering creative and professional growth. Photographer: David Paul Morris/Bloomberg via Getty Images