General Views Of London's Old Street Silicon Roundabout

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An advertisement for an Apple Inc. iPhone 5C mobile device stands in... News PhotoAdvertisement,Apple Computers,Economy,England,Environment,Equipment,Europe,Finance,Geographical Locations,Horizontal,Mobile Phone,Portable Information Device,Silicon Valley,Smart Phone,Technology,UK,Wireless Technology,iPhonePhotographer Collection: Bloomberg 2013 BloombergAn advertisement for an Apple Inc. iPhone 5C mobile device stands in the center of the Old Street roundabout, in the area known as London's Tech City in London, U.K., on Tuesday, Dec. 17, 2013. The U.K government last year pledged 50 million pounds for a new London startup incubator, and hired ex-Facebook Inc. executive Joanna Shields to promote Tech City, with Google Inc., Amazon.com Inc., and Cisco Systems Inc. all having taken space in the area or planning to do so. Photographer: Chris Ratcliffe/Bloomberg via Getty Images