5 elements for successful transmedia storytelling
This is where the story begins...
Once, marketing campaigns retold the same story or message across different media.
Now, there’s a more engaging and immersive message delivery – transmedia storytelling...
- New experiences with every new media.
- Stronger emotional connections.
- Better test and tweakability.
- More entry points.
- Longer, extendable campaign life.
- Each medium’s strength leveraged.
Use it to reconnect with jaded audiences or build new ones, make annual reports jump off the page, get dull products to be sexy, and send brand loyalty soaring.
Now, there really is a happy ending.
How our content can help
Drive immersion with
Conceptual or daily life, art-directed or user-generated, curated across all possible themes and locally relevant - our images allow you to develop a unique core visual identity for your Transmedia campaign.
Editorial for real-life stories
Add motion to your stories
We’ve got an array of powerful footage clips to help up the creative ante. From urban establishers to HD nature clips to rare archival film – our commercial-quality footage can help put your project in motion. Find content from our established partner collections ranging from Universal Pictures to Red Bull Media House.